JOINO

The house forlocal growth.

Get found. Get booked. Get paid. Everything a local business needs to grow — and a home for every community to play.

Get in touch

Two worlds

One brand. Two worlds.

Different markets, same engine. Each world owns its vertical and ships focused products. Identity, billing and intelligence are built once and shared underneath.

JOINO Data

Found. Online. Booked.

One connected stack that gets a local business discovered, gives it a real website, and turns every enquiry into a booking — instead of five disconnected tools.

  • SearchIn devEvery local business, mapped and enriched — contacts, socials, scoring.
  • WebLiveDescribe a business and get a finished, on-brand website. No agency, no wait.
  • AssistantIn devOne AI layer that runs the front desk a small business cannot staff.

JOINO Sport

Where communities play.

One community spine for courts, clubs and players — the court, the camera and the match, so people find someone to play with and keep coming back.

  • PadelSept 2026The community platform for padel — AI scoring, court ops, ranked play.
  • VisionIn buildProprietary hardware, court-side. Highlights and performance data, automatically.
  • TinderIn devFind your buddy — matchmaking that pairs players by level, time and court.

Why JOINO

Small business runs on tools built for someone ten times its size.

Getting found, building a site, answering customers, taking bookings, holding on to data. Each one is a separate cost, a separate login, and most of it is priced for companies that a corner shop will never be.

JOINO puts all of it under one roof. Each world owns a market and ships focused products for it — one account, one payment layer, and one AI assistant connect everything underneath.

Built for the businesses on your street

Categories: Restaurants, Gyms, Clinics, Salons, Barbers, Bakeries, Mechanics, Florists

The people

Built by operators, not consultants.

Alessandro Bergagna

Founder & Head of AI Engineering

Sascha Burci

Founder & CEO

Antonio Silvestre

Graphic Designer & Web Developer

Before JOINO, our founder published 130 reviews on Google Maps that generated 14 million views — one restaurant alone reached 300,000.

Then he tried to turn that into a business and found the tools did not exist. So we built them.

JOINO started as the product we needed.

00 · The house

Everything starts as one JOINO.

Scroll — the house opens into two worlds.

01 · Two worlds

One brand, two worlds to serve.

Data for local business. Sport for communities. Same spine underneath.

03 · One DNA

Different worlds, one account underneath.

Identity, billing, and intelligence are built once and shared.

Two worlds

One brand, two worlds to serve.

World 01 · JOINO Data

Found. Online. Booked.

One connected stack that gets a local business discovered, gives it a real website, and turns every enquiry into a booking — instead of five disconnected tools.

World 02 · JOINO Sport

Where communities play.

One community spine for courts, clubs and players — the court, the camera and the match, so people find someone to play with and keep coming back.

The sequence

From invisible to fully booked.

Three products in sequence, one scroll to walk the stack.

01 ·JOINO Search

Puts the business on the map and builds the network around it.

JOINO · LIVE

JOINO/SEARCH · RUN

joino search --near "Al Wasl Road"

847 businesses resolved

01 · Get found

  • 09:41:02INDEX847 businesses resolved
  • 09:41:03MATCHnetwork edge created
  • 09:41:04FOUNDlisting surfaced to search

01 ·JOINO Search

Puts the business on the map and builds the network around it.

JOINO/SEARCH · RUN

joino search --near "Al Wasl Road"

847 businesses resolved

  • 09:41:02INDEX847 businesses resolved
  • 09:41:03MATCHnetwork edge created
  • 09:41:04FOUNDlisting surfaced to search
  • Local discovery across categories and streets
  • Outreach paths built into the map
  • Early partner program in UAE

02 ·JOINO Web

Turns a description into a finished site in minutes.

JOINO/WEB · BUILD

joino web build "cafe in Jumeirah"

deployed to joinoweb.com

  • 09:42:11BUILDsite scaffolded from brief
  • 09:42:18SEOschema + metadata written
  • 09:42:20LIVEdeployed to joinoweb.com
  • On-brand pages without an agency
  • Structured for search from day one
  • Part of the JOINO Data stack

03 ·JOINO Assistant

Runs the front desk a small shop cannot staff alone.

JOINO/ASSISTANT · LIVE

joino assistant --front-desk on

appointment confirmed

  • 09:43:50CHATinbound question answered
  • 09:43:55BOOKappointment confirmed
  • 09:43:56BOOKEDrevenue event captured
  • Answers, books, and follows up 24/7
  • Shared AI engine across products
  • Priced for local business scale

Sport in motion

From first serve to full season.

Padel on the same community spine.

01 ·JOINO Padel

Fills courts with booking, AI scoring, and ranked play.

JOINO · LIVE

JOINO/PADEL · MATCH

joino padel book court-04 --ranked

match added to the ladder

01 · Book the court

  • 18:00:11COURTcourt 04 booked
  • 18:00:12SCOREAI scoring session started
  • 18:00:14RANKEDmatch added to the ladder

01 ·JOINO Padel

Fills courts with booking, AI scoring, and ranked play.

JOINO/PADEL · MATCH

joino padel book court-04 --ranked

match added to the ladder

  • 18:00:11COURTcourt 04 booked
  • 18:00:12SCOREAI scoring session started
  • 18:00:14RANKEDmatch added to the ladder
  • Court booking and club ops
  • AI scoring and replays
  • Ranked ladders and archetypes

JOINO Vision In build

Proprietary hardware. Court-side.

Our own cameras capture every match — automatically generating the highlights players actually want to share, and feeding real performance data back into Padel DNA.

Other platforms book courts.
We see the game.

JOINO Tinder In dev

Find your buddy.

A booked court is useless without someone to play against. Tinder pairs players by level, availability and home club — and every match played makes the next pairing sharper.

An empty court is not a match.
We find the other three.

JOINO Intelligence

One intelligence, learning under everything.

Six products feed one layer. Every action becomes signal — and scattered local activity becomes a dataset no one else has. The layer hands it back to the products, smarter.

SIGNALS6products feeding the layer
LAYER1intelligence under all of it
DATASET1local moat no one else has
SearchEvery lookup maps the local graph.↓ signal
WebEvery site published teaches structure.↓ signal
AssistantEvery conversation becomes intent.↓ signal
PadelEvery match scores real-world behavior.↓ signal
VisionEvery rally is captured and measured.↓ signal
TinderEvery pairing learns who plays with whom.↓ signal
JOINO IntelligenceLearns from every action, never forgets.LOCAL DATASET · NO ONE ELSE HAS IT

↑ every product comes back smarter

JOINO Assistant

The two employees a small business could never hire.

One books, the other sells — and both are run by JOINO Intelligence. Day and night, for the cost of a haircut a month.

01 · The setter

Answers and books.

Picks up every message and call the moment it lands, qualifies the request and drops the appointment straight into the calendar. Nights, weekends, while the shop is full.

assistant.joino.pro
Book 6pm?WhatsAppVOICE AIAI18:00BOOKED
CHANNEL · Voice · WhatsApp

02 · The closer

Takes the call and sells.

Runs the sales call the setter booked: presents the offer, answers the objections, and confirms the close. Same engine, further down the funnel.

sales.joino.pro
How much?New customerSALES AIAISoldCLOSE CONFIRMED
CHANNEL · Voice · WhatsApp
01Voice and WhatsAppOn the site and off, wherever customers already are.
02Books into the calendarAppointments land straight in the schedule, no copy-paste.
03Sells while it booksCloses the loop and the slot in one flow.
04Grounded in real dataOnly what the business actually knows. Never invents.
05Human handoffPasses to a person the moment the job needs one.
06Learns every dayA little sharper after every search, site, booking, and match.

Platform

Different worlds, one spine.

Products ship fast because identity, billing, and intelligence are built once and shared underneath.

Everything in one place

One JOINO account

  • SearchIn dev
  • WebLive
  • AssistantIn dev
  • PadelSept 2026
  • VisionIn build
  • TinderIn dev

identity · billing · intelligence

Replaceswebsite builder · booking tool · chatbot · CRM · local listing

By the numbers

Signals of movement.

5 → 1tools replaced by one accountWebsite, booking, chatbot, CRM, local listing
< 5 minfrom brief to published websiteWhat an agency delivers in four to eight weeks
14Mviews generated by our founder on Google Maps130 reviews, one restaurant at 300,000
6 → 1products feeding one intelligence layerSearch, Web, Assistant, Padel, Vision, Tinder

Roadmap

How we move on Data and Sport.

We ship in phases. Every product connects to the same platform spine.

World 01 · DataJOINO Data
World 02 · SportJOINO Sport
  • Search trial with early partners in UAE
  • Web live at joinoweb.com
  • Assistant rolling out on shared intelligence
Now
  • Padel platform live at joinosport.com
  • AI scoring and match ops
  • Community rollout from September
  • Unified JOINO account across Data products
  • Billing and trials on one spine
  • Dataset compounding from search to booking
Next
  • Vision cameras and replay layer
  • Tinder matchmaking across clubs
  • Player archetypes and performance profiles
  • Club ladders and ranked seasons
  • Full Data stack for GCC local business
  • Agency-grade sites at SMB price
  • Assistant as default front-desk layer
2027
  • Vision network across GCC venues
  • Multi-sport venue OS for GCC clubs
  • Sport data feeding JOINO Intelligence

Why now

The questions we get asked.

Short answers, no deck required.

01Why now and not two years ago?
Generative AI became affordable this year. The same assistant that needed an enterprise budget in 2024 now costs a local business less than a haircut a month — and that is the whole business model.
02Local businesses have been offline for decades. What changes?
Nothing changed for them, and that is the point: most will never hire an agency and never learn a dashboard. What changed is that they no longer have to — they describe the business and the stack builds itself.
03Why padel, and why the GCC?
Padel is the fastest-growing sport in the world and the GCC is building courts faster than anywhere else. Communities form around courts before anyone owns the software layer underneath them.
04Why is this space still open?
The infrastructure layer for local is unclaimed. Everyone sells a tool — a site builder, a booking widget, a chatbot. Nobody owns the account that ties them together, which is exactly what we are building.
05How does JOINO make money?
One subscription per business, one account across every product. Sport adds club and venue plans on the same spine.
06What happens if a big platform moves in?
They would still be missing the dataset: what local businesses actually get asked, booked and paid for. That is generated by our own products, and it compounds every day we ship.

Get in touch

One house for everything local runs on.

Investors, partners and early customers welcome.

hello@joino.proGet in touch